Privacy Policy

Effective Date: January 11, 2025

1. Introduction

At S.A.R. Your Travel Guide, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or engage with our services.

This document ensures compliance with both the Swiss Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR).

For any questions or concerns, please contact us:

• Email: info@sar-your-travel-guide.ch
• Phone: +41 76 564 19 86
• Mailing Address: Wolfswinkel 30, 8046 Zürich, Switzerland

2. Key Terms and Definitions

To help you better understand this Privacy Policy, here are definitions of key terms:

• Personal Data: Any information relating to an identified or identifiable person (e.g., name, email, IP address).
• Processing: Any operation performed on personal data, such as collection, storage, use, or sharing.
• Controller: The entity that determines the purposes and means of processing personal data (in this case, S.A.R. Your Travel Guide).

3. What Personal Data We Collect

We collect the following categories of personal data, depending on your interaction with our services:

3.1. Information You Provide Directly

• Contact Details: Name, email address, phone number, and mailing address.
• Booking Information: Travel preferences, trip dates, and payment details.
• Feedback and Reviews: Information you provide in surveys, testimonials, or emails.

3.2. Information We Collect Automatically

• Technical Data: IP address, browser type, device type, and operating system.
• Usage Data: Pages viewed, time spent on the website, and clickstream data.
• Location Data: Your approximate location based on your IP address.

3.3. Information from Third Parties

We may receive your personal data from:

• Social Media Platforms: When you interact with our accounts.
• Partners: Travel agencies or affiliates assisting with bookings.

4. Purpose of Data Collection

We collect and process your data for the following purposes:

4.1. Providing Services

• Facilitating travel bookings and itineraries.
• Managing customer inquiries and support.

4.2. Marketing and Communication

• Sending newsletters, promotional offers, and travel updates (only with your consent).

4.3. Compliance and Security

• Complying with legal obligations (e.g., tax records).
• Ensuring the security and functionality of our website.

4.4. Analytics and Improvements

• Analyzing website performance and user behavior to improve services.

5. Legal Basis for Processing

Under the GDPR and Swiss law, we process your data based on:

• Consent: For marketing emails or cookie preferences.
• Contractual Necessity: To provide travel services.
• Legal Obligations: For regulatory compliance.
• Legitimate Interests: For fraud prevention and website improvements.

6. Sharing Your Data

We only share your personal data when necessary and with trusted entities:

• Third-Party Service Providers: For payments, hotel bookings, and airport transfers.
• Government Authorities: When required by law.
• Business Transfers: In case of a merger or acquisition.

All third parties are bound by confidentiality agreements and data protection standards.

7. International Data Transfers

Your personal data may be transferred to and processed in countries outside Switzerland and the European Economic Area (EEA). We ensure such transfers are compliant with Swiss and GDPR requirements, using safeguards such as:

• Standard contractual clauses approved by the EU.
• Agreements ensuring equivalent data protection standards.

8. Retention of Personal Data

We retain your data for the following durations:

• Booking Records: 7 years (for legal and tax purposes).
• Marketing Data: Until you withdraw consent.
• Website Logs: 1 year (for security purposes).

When no longer needed, your data is securely deleted.

9. Your Rights

You have the following rights regarding your personal data:

• Right to Access: Obtain a copy of your data.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your data, subject to legal requirements.
• Right to Restrict Processing: Limit the use of your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Opt-out of data processing for marketing or legitimate interests.
• Right to Lodge a Complaint: File a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC).

To exercise these rights, contact us at info@sar-your-travel-guide.ch.

10. Cookies and Similar Technologies

We use cookies to enhance your experience. By using our website, you consent to the use of cookies as outlined below:

• Necessary Cookies: Enable core functionality.
• Performance Cookies: Track user behavior for analytics.
• Marketing Cookies: Personalize ads based on your preferences.

You can manage cookies through your browser settings or our Cookie Policy.

11. Security Measures

We employ industry-standard security measures to protect your personal data, including:

• SSL encryption for secure transactions.
• Regular system updates and vulnerability scans.
• Access controls to limit data access to authorized personnel only.

Despite these measures, no system is 100% secure.

12. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices or content. Please review their Privacy Policies before providing personal information.

13. Updates to This Privacy Policy

We reserve the right to update this Privacy Policy. Any changes will be posted on this page, with the “Effective Date” updated accordingly.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Email: info@sar-your-travel-guide.ch
• Phone: +41 76 564 19 86
• Mailing Address: Wolfswinkel 30, 8046 Zürich, Switzerland